Without a doubt, video content is one of the most powerful ways to cut through the noise online. A well-made corporate video is not just a promotional tool — it is a way for your voice to be heard, and your brand to be remembered. The key lies in working with a trusted video production partner, and that’s exactly where Reelwerkz comes into the picture. We are Singapore’s leading corporate video production company, with extensive experience in crafting bespoke commercial videos for top brands across the country.
With expertise in both live-action and motion graphics, we are well-versed in producing top-notch videos for a wide spectrum of industries, genres, and purposes. Our corporate videography services include:
Looking to launch a new product or promote your services? Our professional videos can convert viewers into customers by showcasing your product or service in the best possible light.
From internal communications or brand advertising, corporate event videos are the perfect way to capture valuable moments and exhibit your company’s capabilities.
Customers don’t just look for quality offerings — they look for brands with values they are aligned with. With a creative brand video, we can help you showcase your company’s vision and mission to engage your audiences effectively.
2020 projects highlight.
Timelapse of 2020 Christmas tree light up.
2020 Annual SHE award.
2021 Lil Stars competition Motion Graphics.
Commercial for Best Hawa Restaurant.
Tutorial video.
A commercial for Nescafe Dolce Gusto coffee machine.
We are a fully equipped video production company in Singapore specialising in corporate videos. Here at Reelwerkz, we make an effort to understand your company’s strategy and goals before translating them into high-quality commercial videos that bring your authentic vision to life. Our skilled video production team constantly strives to stay at the frontier of the latest trends and technologies in the world of video content. From creative conceptualisation to post-production editing, rest assured that we will work closely with you every step of the way. Keen to learn more about our videography services? Get in touch with us today.
Let's start with the basics: What is Corporate Videography? It refers to filming/creating videos showcasing a company's products, services, events, culture, and values.
In today's fast-paced corporate world, corporate videos have become commonplace and almost expected from a business as an essential tool for companies looking to stand out. Whether you're launching a new product, sharing your brand story, or training employees, corporate video production can help you communicate your message powerfully and engagingly. The rise of social media and online video platforms has caused video content to become more critical than ever.
Rather than dismissing this as a passing trend, it would be best to embrace video production as an efficient tool for marketing and branding. Well-produced videos can leave a lasting impression on the viewer, help businesses build brand awareness, and inadvertently achieve their marketing goals.
Reelwerkz will explore the benefits of corporate videography and some tips for creating compelling video content that resonates with your audience. Whether you're a startup or a multinational corporation, you'll learn how to harness the power of video to achieve your business goals and take your brand to the next level.
Captures Attention
Videos are a highly engaging medium that captures viewers' attention and keep them engaged for extended periods. Like ours, video production studios help Singaporean businesses create creative, compelling content that engages their target audience.
These corporate videos can sometimes even be more captivating than ads because it isn't in-your-face about selling something, even though that might be the exact intention of the video. The video content can be something related to the product or services provided by the company and might also reference or include the product. For example, the video is a Christmas post but consists of the hair product from the brand.
Most social media platforms have provided more options to post video content; even Instagram, whose primary purpose is to share pictures, has started to offer and prompt users to use the Reels feature meant to post videos. Video production helps businesses grab their audience's attention and hold it long enough to deliver their message and drive action.
The World Will Know Your Name
Videos are an excellent way to build brand awareness and establish a solid visual identity. Whether creating a promotional video or a company culture video, corporate video production allows you to showcase your brand's personality and values in a way that resonates with your audience. Creating consistent and high-quality video content can build a strong brand presence that sets you apart from the competition.
This is especially helpful for brands starting with a limited number of followers on their social media platforms. As seen here, our Reelwerkz TikTok account has 60 followers, but the posts on the bill can garner up to 22.3k views.
Financially Fruitful
Spending extra costs to produce additional content or hire a video production studio may seem unnecessary, but it can deliver a significant return on investment (ROI) over time. Videos can be repurposed across multiple platforms, from social media to your company website, which can help increase your reach and drive more traffic. Additionally, videos can help boost conversions, with research showing that video on landing pages can increase conversions by up to 80%.
Enhanced Employee Training
Corporate videography can also create training videos that help onboard new employees, train staff on new policies and procedures, or provide ongoing professional development. By creating clear and engaging training videos, businesses can ensure that employees are equipped with the knowledge and skills needed to perform their jobs effectively, boosting productivity and improving overall performance.
Quality Video Production
Quality is essential when it comes to creating a compelling corporate video. This is where a video production studio comes in because of our high-quality equipment and experienced professional videographers to ensure that your video looks and sounds great. A well-produced video will grab viewers' attention and demonstrate your commitment to quality and professionalism.
Video editing is also an essential part of the video production process. It involves transforming raw footage into a polished, professional corporate video that effectively communicates your intended message. Editing allows you to sequence and arrange your footage in a way that tells a story or delivers your message effectively.
Our studio provides professional editing services where we cut out unnecessary footage and add music or sound effects that can create a narrative that engages viewers and keeps them interested throughout the video. Our editing services also include adding transitions and products and adjusting the color and lighting of your video, which can help enhance the visual appeal of your video and make it more engaging for viewers.
Besides video production equipment and our staff's videography and editing techniques, the location could also help bring your videos to life. The above screenshot from Chanel's Instagram is a video of an event in Dakar, Senegal, where a writer discusses her passion for writing and the importance books have on an individual and a culture. This event has nothing to do with the Fashion Industry, but it is still marketing its products by having the guests and host wear their clothes with the beautiful backdrop of an ancient courthouse in Dakar.
Brand Personality
Filming this event was also brilliant because it can reach out to an audience who isn't naturally interested in clothes but are into literature or even a group of people who were looking for professional attire, as seen worn in the video. Furthermore, it reflects that Chanel's brand has more substance than just being a clothing company but shows that it cares about culture outside of fashion. This event showcases women's intellect (especially when the fashion industry has a reputation for being shallow) and supports people of color by inviting guests Marie NDiaye and Rokhaya Niang, women of color.
Our studio believes video production is an excellent opportunity to showcase your brand's personality and values. Reelwerkz will be able to use your video to tell your brand's story and communicate what sets you apart from Singapore's small yet fierce competition.
Define Your Objectives
Before our studio starts creating your video, you must define your objectives and the message you want to convey during our discussion. What do you want viewers to know, feel, or do after watching your video? If we can understand your goals and critical messaging, we will help you create a clear and focused video that will resonate with your audience.
Keep It Short and Sweet
In today's fast-paced world, most audiences have short attention spans, so keeping your video short and engaging is essential. The short video does not mean we can slack on our video production skills. We could aim at a video length of no more than 2-3 minutes and use engaging visuals, music, and storytelling techniques to keep viewers engaged from start to finish.