A picture is worth a thousand words, and when it comes to product photography, nothing rings more true. Now that most businesses in Singapore have moved to the online space, customers aren’t able to make their purchase decisions based on touch or product interaction. In such cases, this is where product photography comes in.
Quality product images are a driving force of engagement, conversion, retention, and ultimately, customer lifetime value. It sets the first impression and can be what prompts a potential customer to choose your product over your competitors’. Simply put, product photography can make or break a business.
Product photography, from the onset, may seem simple to the uninitiated. After all, all you need is a camera and your product. Focus, shoot, and voila — you’re done!
No doubt, doing so may have given you a couple of product images, but it doesn’t necessarily mean that these images are of quality. To produce excellent product images, the entire process needs to be carefully thought out: from concept (branding, conceptualisation), the actual shoot (lighting, background, direction) to post-production (editing, file preparation for online uploads or physical prints).
If you wish to have product images that can draw attention and convert engagement into sales, excelling in all three stages is crucial. This is where engaging the services of a professional photographer comes in. Not only are they skilled at all these three technical stages, but a professional studio photographer also knows how to highlight the benefits of your product through visual means and make your brand stand out amongst competitors.
As a production house in Singapore, we make it our mission to translate your ideas into reality. With a deep understanding of artistic trends and technologies, our team of skilled photographers can create visuals that can help your product and brand to rise above the noise. If you are in need of photography services, our photography studio in Singapore is always open for collaborations. Check out our portfolio to see the works we’ve done. Book an appointment with us or contact us at +65 69777147.