With the COVID-19 pandemic limiting what many businesses and individuals can do for their events, the current climate has seen a rise in the number of them taking to live streaming. For businesses, it provides more avenues to reach their audience and potentially better their sales. Individuals, on the other hand, find it useful to boost their digital presence and influence. As reported by Meltwater, there was a 1,890% increase in the conversations surrounding live streaming and gamification in Singapore in 2020.
However, the majority of these live streamers do their own storyboarding and recording. While that comes with certain benefits, it can also draw many concessions. Before jumping into doing your own live stream, take a look at why you should consider using a professional video production company instead.
1. High-quality Streaming
There are many factors to consider when it comes to providing a high-quality stream for your viewer. You would need a quality camera, excellent audio equipment, a strong internet connection and a reliable Content Delivery Network (CDN) to optimise your reach. Plus, many free live streaming sites like YouTube end up playing advertisements that could distract or dissuade your viewers from tuning in.
With so many possible margins for errors, it’s best to hire a professional to help you, especially if you require video production for a corporate event. Professional production companies in Singapore such as our Reelwerkz team are able to provide you with all these services to retain your viewership and meet all your corporate video production needs.
2. Track Your Success
Streaming on your own makes it much more difficult to track your viewer metrics, which are extremely important in helping you better assess your customer base and their behaviour. Additionally, not all platforms provide you with in-depth metrics, with many only skimming the surface. But professional production houses in Singapore are more likely to be equipped with these important tracking tools to assist you in identifying how to engage your target audience depending on your goals.
3. Professional Support
Have you ever had an IT problem that you were absolutely stumped by? That’s a common problem experienced by businesses or individuals who live stream. Not being able to troubleshoot these problems can result in a decline in viewership.
But fret not, video production companies are knowledgeable in these areas, and can help you pre-empt issues even before any of them come about. This is an important asset to have, as it can save you a significant amount of time and money. With Reelwerkz’ years of industry experience, you can rest assured that you will have the professional help you require for all your live streaming events in Singapore.
4. Monetise Your Streams
Do you ever wonder how to monetise your streams to maximise your profits? Thankfully, production companies tend to come with pre-planned packages to monetise your videos, and all you need to do is choose the one that best fits your live streaming needs.
5. Save Money
Depending on your output, investing in all the equipment for your own live streams can actually burn more money than you’re earning. If you’re in it for the long haul, investing in reliable cameras or audio equipment may be better, but problems could arise that you may not know how to fix.
Working with video production houses for your corporate event is usually more cost efficient, helping you focus more on the live stream content and how to best connect with your audience.
6. Limit Access
One significant problem experienced with live streaming is having unwelcomed visitors making their way onto your stream, which can taint your viewership data. Consider working with production houses who can help to prevent the possibility of this happening.
7. Streamlined Experience
Lastly, working with corporate video production companies in Singapore helps to streamline the entire production process. Having everything conveniently located on one platform helps to make planning, ideation and execution all the more simpler!
Partner With Us For The Best Live Streaming Experience
Equipped with our years of industry expertise, our team at Reelwerkz is a great option for any business or individual looking for a reliable production company in Singapore. If you’d like to learn more about what we can do for you, take a look at our successful live stream events, or contact us today!